There are way too many news stories about the Microsoft/Google PR debacle for me to even deal with. I’m a little puzzled what exactly Google would gain from this other than some twisted outright buy scenario. I think MS has the whole branding thing mixed up again. You cannot buy something that people like because it works and switch it around to suit your agenda and hope that the muddled mediocrity will hold up for a couple of months until you ride the corpse into the ground. Alta Vista anyone?
The other option is that Microsoft actually knows that any cross pollination is doomed from the start and is hoping to bury Google by partnering with them. Since the world is accustomed to the “nearly functional is good enough for them all” philosophy of Microsoft and they have a virtually unlimited supply of cash to burn on anything but actual software development Redmond sees itself coming out ahead in the deal. Bad bad bad idea. Then again it’s about time for something new to unseat the current king of the hill. Too bad it has to happen in such an ugly and calculated way. Please leave your tinfoil hats in the basket on your way out the door.
