Maybe I'm an asshole (well, duh) but I cannot see the draw to fantasy fishing. Doesn't that sort of thing require some kind of flamboyance or something equivalent. I suppose now that Nascar is huge and Christianity in the US is mandatory all redneck pastimes are open to exploitation for large sums of
food stamps hot and/or heavy cash1.
1. This does not imply that fishing is something that only stupid people do. Paying attention to professional fishermen might.