So, Heinz is supposedly* putting together a USB mini-microwave so you can heat up a lot of beans at your desk. Jesus. Beanzawave?!? Really?
Imaginary Heinz Marketing Conference Call
Drone A: We've come up with a brilliant plan to sell more beans to office workers?
Drone B: Really? Edgy new ad campaign? Deal with office building convenience stores.
Drone A: No. Fuck that! Think really big. Like huge but smaaaall at the same time.
Drone B: Does this have something to do with Wal-Mart?
Drone A: No! Shit. This is about a computer powered mini microwave that revolutionizes the way that people eat beans at work without ever leaving their desks.
Drone B: shoots Drone B. Turns gun on self.
Pure, unadulterated awesome! I'm sure a Nobel nomination will be forthcoming as soon as the ether wears off.
* I say supposedly because part of me is fairly certain that this will surface within the next few days as a viral campaign instead of the comedy gold marketing that it is now. Curses.